Psychoacoustics (also known as Music Magic) is a specialty of Lewis & Clark Institute of Magic; this discipline uses forms of music to achieve magical effects. Recent forays into infusing Psychoacoustics with Mundane amplification systems and electronic components such as wah­wah pedals and auto­tuners have had unpredictable results, usually whimsical. A notable example is lead singer Sylvyr Savchenko’s voice being irrevocably cursed with the throaty ululating growl of a Tufted Puffin. Fratercula bandmates have embraced the new sound and the effects of the Music Magic on fans resulted in a surge in album sales post-­Puffin.

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